MEDIA CAMPAIGNS
Media Campaigns have extraordinary effects for the success of a brand, as they deliver a client’s key message and vision in the community, providing organic buzz, cohesion, and brand positioning. Often our clients request to design a local PR initiative linked to their international strategy. Our local insight helps us to create an engaging dialogue with their target audiences, creating an integrated marketing campaign through print and digital media.
PROJECTS
Revista Elle México Febrero 2020 página 66
PRESS RELATIONS
We do more than simply storytell; we develop in-depth, authentic, and meaningful purpose building stories such as brand sagas. We create the opportunity for brands to deepen their connections with their customers and grow their business, leaving a lasting influence on the future of their company as they share their brand’s history and legacy to a broader audience. It helps appreciate the core of a brand in a very subtle way.
The creation of a product-oriented story is another valuable skill we possess. We have developed a keen curiosity for our clients’ products, suitable to present a proper product feature within leading media outlets.
Our Tailor PR team has cultivated strong relationships with local media, influencers, and key opinion leaders inside the luxury industry, and our clients reap the benefits.
PROJECTS
Revista Gentleman Octubre 2016 El CEO de Audemars Piguet, el Sr. François-Henry Bennahmias en entrevista exclusiva
INTERVIEW MANAGEMENT
We believe that having a spokesperson to carry the client’s message is vital to get across their story and get closer to their target audience.
PROJECTS
Revista Robb Report Mayo 2020
PRODUCT PLACEMENT
Integrating a client’s product or service is one of the most effective tools to position a brand and generate content and sales call of action amongst the brand’s community. One of the several benefits of product placement is its capacity to generate loyalty amongst consumers. Key opinion leaders are vital in this process. Through their communication platforms and community, they can help brands come alive and form deeper levels of engagement, making the consumer feel part of the brand.
A) Showroom
B) Shootings
C) Key opinion leader management
PROJECTS
Portada VOGUE México Mayo 2017 Lara Stone con un Royal Oak Frosted Gold de Audemars Piguet
MEDIA TRIPS
Experiencing a first-hand experience within a brand’s operations is essential to communicate a firm’s values and philosophy. Each time we are presented with this exclusive opportunity to discover the company from within, we study which media outlet would be the best fit for their brand in terms of visibility, exposure, type of coverage, and replica.
PROJECTS
Portada Interior Revista QUIEN 15 Junio 2018
Irina Shayk con piezas de la colección alta joyería, Red Carpet de Chopard
durante el Festival de Cine de Cannes
PR EVENTS
Special events have the potential to raise an organization’s profile in the eyes of both their current and potential customers. We routinely develop and manage special events for business clients, focusing on using different types of events to achieve targeted goals. Whether it is a press luncheon, a client-oriented venue or an influencer event, we always line up a set of specifics in all fronts: communication, press coverage, social media, and clients.
PROJECTS
Evento FENDI PRINTS ON Octubre 22 2020
David Souza, Daniela Magún y Martha Cristiana
PRESS KITS PRODUCTION
The vehicle for communicating our clients services, products, or other messages is to produce a tailor-made press kit of exclusive imagery, a be spoke text, and on point press release.
PROJECTS
Producción de fotos de la suite de Chopard durante el SIAR Octubre 2019
Fotografía por Max Carballo para Chopard
REPORTING
The PR analysis becomes paramount in evaluating initiatives, actions, and maneuvers for our clients and us. For that, we provide an ROI (return of investment) by a separate entity, often called Monitoring Agency. We work with three different types of agencies to provide a complete analysis of our campaigns, including DMR.
PROJECTS
